Mined

With a growing global population, there is an increasing need for sand to build cities to accommodate everyone. However, at the current rate of sand extraction, there are both social and environmental impacts which will only get worse if nothing changes.

This campaign focusses on educating those in the construction industry about the global crisis we are currently facing.

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The Outcome.

The designed outcome is an informative poster with the sole aim to target those working in the construction industry on the global issue which is forming in front of our eyes.

The folding nature of the poster ensures that it can be delivered to the audience in an easy way, and then once the belly band is removed, the poster can be unfolded. The four placed sections of the posters aims at highlighting the problem, stating the facts, why it is important to understand this issue, and what they can do to make change.

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