Search for Clarity
This campaign focusses on educating diamond buyers and illuminating the issues connected to the often murderous, terrorising, and destructive nature of diamond mining and consumption. Visually, it encourages the audience to look beyond the obvious, and discover the multifaceted truth.
Diamonds. They're dazzling. They're mesmerising. But there is a hidden, darker reality to them.
Diamonds. They're dazzling. They're mesmerising. But there is a hidden, darker reality to them.
A shimmering reveal, bringing a still piece alive, both aesthetically and conceptually .
D&AD Presentation Boards:
